The MARLBORO Promo Fish & Fly Kit was a promotional fishing gear set offered by Marlboro in the 1990s as part of their Marlboro Miles rewards program. Customers could redeem accumulated Marlboro Miles for outdoor gear, including fishing equipment.
Kit Contents:
The Fish & Fly Kit typically included:
– Shakespeare Fishing Rod (often an ultralight or spinning rod)
– Pflueger Reel (such as the Pflueger Trion or President models)
– Fishing Line (usually pre-spooled)
– Tackle & Accessories (hooks, lures, flies, etc.)
Brands Mentioned:
– Shakespeare – Known for affordable, quality rods.
– Pflueger – A respected brand for reliable reels.
Collectibility & Value Today:
– These kits are now vintage collectibles, especially among fishing enthusiasts and Marlboro memorabilia fans.
– Prices vary based on condition, but complete kits in original packaging can sell for $50–$200+ on eBay or specialty forums.
Would you like help identifying a specific model or determining its current value?