The MARLBORO Promo Fish & Fly Kit was a promotional fishing gear set offered by Marlboro in the 1990s as part of their Marlboro Miles rewards program. Customers could redeem accumulated Marlboro Miles for outdoor gear, including fishing equipment.
Kit Contents:
The Fish & Fly Kit typically included:
– Shakespeare Fishing Rod (often an ultralight or spinning rod)
– Pflueger Reel (such as the Pflueger Trion or President models)

– Fishing Line (usually pre-spooled)
– Tackle & Accessories (hooks, lures, flies, etc.)
Brands Mentioned:
– Shakespeare – Known for affordable, quality rods.
– Pflueger – A respected brand for reliable reels.
Collectibility & Value Today:
– These kits are now vintage collectibles, especially among fishing enthusiasts and Marlboro memorabilia fans.
– Prices vary based on condition, but complete kits in original packaging can sell for $50–$200+ on eBay or specialty forums.
Would you like help identifying a specific model or determining its current value?
Here’s a refined list of your fly fishing gear with key details and suggestions for each item:
1. Fly Rod: 3wt (3-weight)
– Ideal for small streams, delicate presentations, and targeting trout/panfish.
– Material: Graphite or fiberglass (lightweight for sensitivity).
– Length: 7–8.5 ft (shorter for tight spaces; longer for mending line).
2. Leather Rod Tube
– Protects your rod during travel/storage.
– Features: Look for padded interiors, weather-resistant leather, and a secure closure (buckle/strap).
– Brands: Sage, Orvis, or custom makers like Tight Lines Leather.
3. Fly Reel
– Size: Match to your 3wt rod (e.g., 2–3/4″ diameter).
– Drag: Simple click-and-pawl (for small fish) or disc drag (versatility).
– Material: Machined aluminum (lightweight + durable).
4. Spool
– Extra spools let you switch fly lines (floating, sinking tip, etc.) without changing reels.
– Ensure compatibility with your reel model (e.g., Lamson Liquid spools fit Lamson reels).

5. Leather Reel/Case
– Protects the reel when not in use.
– Options:
– Reel pouch: Fits snugly around the reel.
– Combination case: Holds reel + spare spools (e.g., Fishpond Dakota).
6. Landing Net
– Size: Small/medium (12″ hoop) for 3wt fishing.
– Material:
– Netting: Rubber-coated (fish-friendly, avoids hook snags).
– Handle: Wood (classic) or carbon fiber (lightweight).
– Portable: Foldable or magnetic-release nets (e.g., Fishpond Nomad).
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Pro Tips:
– Balance: Pair a lightweight reel with your 3wt rod for better feel.
– Line: Use a WF3F (weight-forward floating) line for versatility.
– Leather Care: Condition leather items annually to prevent cracking.
Would you like recommendations for specific brands or budget ranges?